As we progress into 2025, Hydro is excited to share the latest developments, campaigns, and improvements that have been driving growth across our platform. Here's a comprehensive look at the recent advancements in both the tech and marketing departments, as well as our continued efforts to enhance the user experience for all Hydro users.
Tech & Product Updates
Hydro+ Updates
- Hydro+ Subscription: We’ve extended complimentary access to Hydro+ subscribers, with no end date for now. Subscribers can continue to access all features as we work on platform improvements and updates.
- Kollective Campaign Launch (Mar 7): We’ve launched 4 campaigns targeting different sets of countries and banners to enhance visibility and engagement. Kollective, run by TradingLord, is a really interesting lifestyle app that rewards users for consuming different types of content while staying healthy. Highly recommend checking them out — great partner and client to work with.
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- Perq Campaign Launch (Mar 13): We've successfully launched a new campaign with Perq, a DeFi product made by one of our investors, Faculty Group. Perq provides exposure to multiple pre-launch and post-launch companies, offering excellent upside potential. Check them out at Perq.com.
- Hydro Lead Generation Landing Page: Our new landing page for lead generation is now live, bringing in more potential clients and supporting the expansion of the Hydro ecosystem.
- Ad Analytics Enhancements: We’ve made significant updates to our ad analytics, including:
- Running multiple campaigns simultaneously
- CSV data downloads
- Current click-through rate (CTR) tracking
- Day-wise analytics (in addition to hourly data)
- Geo-data visualization in bar charts alongside heatmaps
Programmatic Ad Enablement
- Adkernel Product Demo (Mar 4): Our successful demonstration of Adkernel, a third-party tech solution, marks a significant step forward in enhancing Hydro's ad capabilities.
- Adkernel POC (Mar 7–14): A technical proof of concept was successfully completed, confirming the viability of integrating Adkernel with Hydro's platform.
- Impression Definition Set (Mar 13): We've defined impressions according to IAB standards (>1 second), ensuring consistency and accuracy in data reporting.
Traffic Quality Improvements
- Bot Service (Level 1 Detection) Launched (Mar 7): We’ve rolled out the first line of bot traffic detection, aimed at improving the quality and integrity of our traffic.
- Website Performance Report (Mar 13): A new performance report feature has been introduced, offering better visibility on traffic quality and performance metrics, which will help advertisers fine-tune their campaigns.
In-Progress Updates
- More campaigns are in the pipeline, bringing fresh opportunities and engagement to Hydro.
- We’re working on splitting traffic between different device types to optimize targeting and maximize ad effectiveness.
- Programmatic ad enablement continues to be a top priority as we prepare for integration with a third-party solution.
Marketing Updates
Publisher Rewards Update:
We are making significant progress on revamping the publisher rewards distribution process. Though it’s still being fine-tuned, we’re excited to announce that the update will bring tremendous benefits to all publishers. Stay tuned for more details as we approach completion!
New Clients for The Banner Ad:
Our new banner ad product is off to an incredible start! We’ve already signed five clients, with some campaigns live and others set to launch soon. The early data is promising, and we’re excited to share detailed insights once we’ve gathered enough information. Stay tuned for a deep dive into this new product soon!
New Media Avenues:
Hydro is always exploring new media channels to expand our reach. As part of this effort, we’re preparing new media buying campaigns on platforms we’ve never used before. These initiatives will help drive customer acquisition and expand Hydro’s presence in new markets.
Sales Update:
- Actively Serving Multiple Clients on Web2 & Web3
- Concurrent Tiered Campaigns for Over 4 Clients
- Facilitating First App Install Campaign
- Enhanced Live Report for Clients
- Partnering with One of the Largest Crypto Credit Card Providers in the EU
- Serving Clients with More Than 2 Million Daily Sessions
Social Media Strategy:
We’re focused on delivering high-quality, engaging content to our community while inspiring action and strengthening our connections. Expect more exclusive insights, community-driven updates, and in-depth looks into how Hydro is shaping the future of digital advertising. Our goal is to provide ongoing value and grow our relationships as we continue to evolve.
- Instagram: 17.1k followers – Steady growth
- Telegram: 20k members – A strong, active community
- Twitter: Nearly 171k followers
- TikTok: Organic reach with 550 followers and 1,105+ views in the last two weeks
TGE Updates
The next step will involve sending out wallet address forms to collect wallet addresses for distribution. If you haven’t migrated or need to change your wallet, please do so ASAP. If you have any issues (such as a hacked wallet), our tech team will be able to assist, but please submit those requests within the next two weeks.
Hydro’s tech and marketing teams have been working tirelessly to ensure we continue driving growth, engagement, and innovation for our users and advertisers alike. We’re excited for the next phase and look forward to what’s ahead in the coming months! Stay tuned for more updates, and thank you for your continued support!
Connect with Us
Stay connected with Hydro for the latest news and updates:
- Follow us on Twitter @hydro_online_
- Join our Telegram community here
- Check out our content on Instagram @hydro.online.official
- Explore our videos on TikTok @hydro.online
- Connect with us on LinkedIn
