Hey, Hydro community! January has been an intense and exciting month, packed with major launches, platform upgrades, and critical improvements across the board. Here’s everything you need to know!
🛠️ Tech & Product Updates
🌊 Hydro+ Launch & System Enhancements
- Hydro+ officially launched on January 23, bringing new monetization tiers and enhanced publisher rewards.
- Advertisers Portal launched on January 7, giving advertisers direct access to campaign management.
- Website updates rolled out to align with Hydro+ and ensure a smooth user experience.
- Reporting & analytics improvements for Hydro+ activities, including:
- Sales booking tracking
- Subscription payments reporting
- Subscription rejection insights
- Publisher drop-off reports
📊 Rewards & Automation
- Automated source pool management implemented for all three publisher reward tiers for more efficient distribution.
- Split rewards service improved, making it easier to manage revenue allocation.
🚀 Post-Hydro+ Launch Enhancements
- Post go-live support & monitoring to ensure a smooth transition.
- Technical documentation & tech debt management in progress to streamline future updates.
🛠️ Production Patches & System Stability
- Bottom-up rewards calculation & distribution implemented for improved accuracy.
- Enhanced logging for the rewards service, improving tracking and debugging.
- Dashboard patch deployed to remove earnings display during the pause period, preventing confusion.
🔧 Additional System Improvements
- Hydro website knowledge transitioned from design partner Noir for in-house management.
- AWS infrastructure optimizations performed to reduce costs while maintaining performance.
- Year-end data analytics completed for both internal and external reporting.
- New bot detection service introduced, rolling out in phases to enhance fraud prevention.
🔄 Ongoing Developments
- Basic analytics for registered advertisers, providing campaign insights.
- A/B testing & redesign of banners to optimize ad performance.
New Unique Users: 3.7 million
Total Users (including repeat): 6.6 million
Number of Sessions: 117 million
Number of API Hits to Our System (Cloudflare): 2.9 billion
Total Proof-of-Time (Duration of Consumption): 9.9 billion
Countries/Regions with a Touchbase: 238
January was all about execution, refinement, and scaling Hydro+. With solid foundations in place, we’re pushing ahead to make Hydro even better.
📢 Marketing Updates
📌 Publisher Rewards
- With Hydro+ now live and operations resuming post-pause, we’ve been working on an improved process for:
- Managing publisher subscriptions
- Processing rewards payments
- Handling support tickets efficiently
- Our goal is to cut down long waiting times and make everything smoother and faster in the next payment cycles, set to roll out in the coming days/weeks.
- A huge thank you to our publishers for their patience! If you're still resolving issues through tickets, rest assured—we’re working as quickly as possible, and no ticket will go unresolved.
🌐 Website Updates
- Following our last update, we have completed key updates to the official website, particularly on the product page to reflect the latest Hydro+ information.
- Other minor adjustments have been made to ensure clarity and accuracy.
- Expect further refinements as we continuously work to improve the website for a better user experience.
🎥 Hydro+ Product Demos & Feature Walkthroughs – Coming Soon
- We’re actively working on new educational materials to help users understand and maximize Hydro+.
- Some content is already live on social media, but more detailed walkthroughs are on the way.
- If you’re a Hydro publisher (or considering becoming one), stay tuned! These updates will help you get the most out of Hydro+.
💼 Converting Advertisers
- With the new revenue stream from consent banner ad placements, we’re focusing on attracting advertisers and making sure they reach Hydro publishers' audiences effectively.
- To support this, we’ve started building a dedicated Sales Team, working closely with Marketing to:
- Bring in new advertisers
- Ensure they see value in our platform
- Establish long-term partnerships
January was a foundational month for Hydro+, and we’re doubling down on supporting our publishers, refining our website, and scaling our advertiser outreach.
📊 Social Media Growth
📱 TikTok – Explosive Organic Growth
- Video Views: 2,727 → +2K (+254.16%)
- Reached Audience: 1,228 → +950 (+341.73%)
- Total Followers: 544 → +17 (+3.22%)
💼 LinkedIn – Strong Engagement Surge
- Impressions: 2,007 (+24.6%)
- Reactions: 78 (+1,014.3%)
- Comments: 64 (+3,100%)
- Reposts: 26 (0% change)
💬 Telegram – High Community Activity
- Total Messages: 229.8K
📸 Instagram – Steady Organic Growth
- Total Followers: 17.1K
- New Followers (January): +1,288
📈 January saw strong organic traction across platforms, with TikTok and LinkedIn engagement skyrocketing.
We’re keeping up the momentum—stay tuned for more content and growth strategies next month! 🚀
Connect with Us
Stay connected with Hydro for the latest news and updates:
- Follow us on Twitter @hydro_online_
- Join our Telegram community here
- Check out our content on Instagram @hydro.online.official
- Explore our videos on TikTok @hydro.online
- Connect with us on LinkedIn
