February Monthly Update

Happy Friday, Hydro Fam! 🎉

As we wrap up another exciting month, we’re thrilled to share some key updates from February. From major product launches to team expansions, it’s been a month full of growth and progress.

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February Tech/Product Updates

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Hydro Plus:

• First 3rd Party Ad Banner Launched
  We’ve launched our first ad campaign using Hydro+ on February 10 -  for a limited audience,  in line with our requirements. Our first client, one of our closest partners - Crypto Fight Night, has already seen encouraging results from the updated ad feature.
  A full report will be coming soon, so stay tuned for more details!

• Optimization Phase
  From February 11-14, optimizations were made to observe any pattern changes:
  
  • Continued display of CFN banner until clicked once
  • Geo-expansion
  • Static banner switch from floating
• Advertiser Analytics Page for CFN Launched
  On February 11, we launched the advertiser analytics page for our first advertising customer, Crypto Fight Night.
• Second Banner & Analytics Portal Launch
  On February 25, a second banner was introduced along with a related advertiser analytics portal.
• Complimentary Extension for First-Time Subscribers
  We offered a 2-week complimentary extension to first-time Hydro Plus subscribers. Rewards from the free plan were provided, but ads were not shown.

Maintenance & Misc Updates:

• Email Service Migration
  Migrated from Sendgrid to AWS to avoid potential reputation issues with Sendgrid’s IPs impacting deliverability.
• Meta Compliance Communication
  Communication with Meta for compliance is ongoing, with most concerns resolved.
• Traffic Quality Pattern Testing
  Proof-of-concept completed, with pattern analysis conducted for top 10 websites. Interesting results were found, though further work is needed to extract actionable insights.
• Knowledge Base Creation
  A knowledge base for customer service with common FAQs has been created, with continuous updates.
• Messaging Queue Maintenance
  Manual maintenance for load balancing performed to improve performance.
• Optimization of Taxonomy Payload Weight
  Optimized payload weight for better performance.
• Brand Kit Migration
  Migration of the Hydro brand kit to our domain is complete.
• Webflow Optimization
  Optimized Webflow to restrict bandwidth within subscription limits.
• Banner Issues Fixed
  Resolved an issue where Hydro Plus banners were showing up in rare cases.
• Error Message in Dev Mode Resolved
  An issue with error messages in development mode was resolved.
• Customer Tickets Handled
  A total of 86 customer-reported tickets were handled in February, covering tech, privacy, operations, payments, and others.

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In-Progress:

• Banner Module Redesign
  Technical planning for the banner module redesign is currently in progress.
• Website Performance Metrics
  Evaluation of website performance metrics is ongoing.
• PayPal Alternatives
  Ongoing evaluation of alternatives to PayPal, with Stripe being set up.
• Tech Enhancements for Programmatic Integration
  Evaluation of tech enhancements to support programmatic integration with third-party DSPs.

These updates highlight the ongoing progress and improvements we’re making across Hydro to ensure a seamless and efficient experience for all users. Stay tuned for more updates as we continue refining and expanding Hydro’s features! 

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Marketing Updates 

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• Publisher Rewards
  The process for publisher payments is almost cleared, and payments will go out ASAP. After the first payment post-pause, the process will run much more smoothly, with a 2-3 day margin of error maximum moving forward.
  We really appreciate your patience during this process. It’s one of our top priorities. 

• Development of Community+
  The development of Community+ is moving forward. Community+ will be Hydro’s flagship product to onboard Web2 users into Web3.
  This product will introduce users to the world of crypto, from education to generating passive income. The phased deployment is well into planning, and we’re focused on delivering it soon.

• Team Expansion
  To support the growing demands of Hydro, we’re expanding key areas of our team:
  
  • The Sales team is fully integrated and is working hand-in-hand with the marketing department.
  • Our community management team is also expanding, ensuring we maintain strong engagement with our ever-growing user base. 🚀

• New Media Buying Campaigns
  To drive more clients to our advertising packs, we’ve relaunched media buying campaigns.
  
  • We’re testing Yandex for the first time, alongside Google Search campaigns, targeting new markets and reinforcing our presence in existing regions.
    This is part of our ongoing effort to expand Hydro’s reach and grow our advertising network. 🎯

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With these efforts in play, we’re confidently moving forward in the Web3 advertising space. Big things are coming, and we’re excited to share them with you! 

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📱 Social Media Statistics

‍✨ Instagram: 17k followers

🐦 Twitter: Nearly 174k followers | 626.4k impressions (up 36%)

💬 Telegram: 232.9k messages

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Connect with Us

Stay connected with Hydro for the latest news and updates:

• Follow us on Twitter @hydro_online_
• Join our Telegram community here
• Check out our content on Instagram @hydro.online.official
• Explore our videos on TikTok @hydro.online
• Connect with us on LinkedIn

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