Hi everyone, welcome to the latest Hydro bi-monthly update! Let’s dive into the key highlights for Tech/Product and Marketing—there’s a lot of exciting progress to share.
Tech/Product Updates
Geyser Platform:
- Our User Acceptance Testing (UAT) is in full swing. A small group of customers is actively testing the platform, providing valuable feedback for updates and enhancements.
- While UAT continues with external participants, our team has begun evaluating the feasibility of new requirements to ensure the platform remains cutting-edge.
✨ Hydro Plus is almost here, estimated to launch within 2 weeks! These are the updates for now:
- New Rewards Categories: These have been successfully set up, providing more tailored opportunities for publishers to earn.
- Payment Gateway Integration: Fully implemented, paving the way for seamless transactions.
- Industry Standards Review:
- With the upcoming Hydro Plus features, we’re evaluating how critical it is to align with certain industry standards, such as IAB, and government-recommended guidelines. This ensures Hydro remains compliant and forward-thinking.
- Interaction & Load Testing: Currently in progress to ensure robust performance.
Scaling Enhancements:
- Kafka Partitioning:
- Performance testing is completed successfully, and the production architecture specification has been approved.
- A deployment date is under discussion due to the potential system-breaking changes involved.
- Bot Tracking & Mitigation:
- Proof of Concept (POC) is completed, and the production architecture spec is under review by a third party to ensure quality and security.
- EKS Upgrade: Preparation is underway, with the upgrade planned for next week.
Marketing Updates
Partnership Expansion Campaigns:
- We’re collaborating with key industry KOLs and niche communities to amplify Hydro’s reach.
- These partnerships highlight Hydro’s real-world value through use cases and testimonials, helping us build trust and credibility while engaging target audiences.
Localized Marketing Initiatives:
- Focused on growing Hydro’s global presence, we’ve launched region-specific campaigns in emerging markets like Southeast Asia and Latin America.
- Initiatives include translated content, localized ads, and partnerships with regional publishers to enhance engagement.
Analytics-Driven Optimization:
- Leveraging advanced analytics tools, we’re refining content strategies and optimizing our advertising efforts.
- This data-driven approach ensures continuous improvement and maximizes impact across all digital channels.
Social Media Growth
We’ve seen a significant uptick across platforms:
- Twitter:
- 50.5K impressions (+49%)
- 13.1% engagement rate (+83%)
- 414 reposts (+218%)
- 4.2K views (+362%)
- 2.7K likes (+574%)
- Telegram:
- Over 219.4K messages this month, with 1.7K in the last two weeks.
- Posting members increased by 6.06% to 210 members actively contributing.
- Instagram:
- Almost 15K followers.
- 620 accounts reached this month (+164%).
- TikTok:
- 178 followers.
- Our focus is on posting more regular, engaging content to grow this platform further.
That wraps up this bi-monthly update! The Hydro team is making strides across tech, marketing, and community growth. Thank you for being part of this journey as we continue to build and improve Hydro for the future. Stay tuned for more updates as we're getting ready to wrap up this year!
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